Case Study

People On Horses®

View The Finished Site

About People On Horses®

People on Horses® was created with the desire to provide equestrians with an opportunity to express themselves within a traditionally conservative discipline. POH offers high quality, hand-crafted leather products for horse riders and dog owners. They came to us with the goal of updating their eCommerce store, while also providing their customers with a personalized online shopping experience.

  • Improve overall aesthetic and user experience and to make the site more engaging
  • Create a more user-friendly improved navigation with filtering options
  • Expand on current blog capabilities for enhanced search and browse-ability of content
  • Provide a product customizer that allows customers to see option combinations
  • Dramatically improve SEO for target keywords
The Outcome

A new eCommerce website and custom solution that supported People on Horses® as the premiere United States tack shop that caters to equestrians and dog lovers looking to express themselves.

Improved Experience

+3m 30s
Increase in Time on Page

Traffic Increase

Look And Feel

The new, mobile-friendly site needed to showcase the environment and textures associated with the outdoor sport of equestrian. Using the existing color scheme from their logo, we started by putting together a moodboard that would help us establish the look and feel of the new design. Green and grey were the chosen colors, along with a clean tile layout for the homepage.


Setting the Scene

Using the findings of our Creative Alignment presentation, we put together fonts, colors, and site elements to depict how the new design would all come together. The stylescape will be later used by our developers to ensure branding is consistent throughout the new site.

Custom Solutions

Product View Customizer

The BigCommerce product customizer was a custom solution that was built to provide customers with an opportunity to visually play around with POH's wide range of options. Being able to see the various combinations first hand increases a user's confidence in what they will be receiving once they have placed their order. Scroll to the section below to see the customizer in action.

Visual Mockups

Bringing Design To Life

After planning out how the product customizer would need to function and look on the front-end of the site, we created wireframes to illustrate how sections on the site would be laid out. Once these wireframes were approved, we created mockups, which incorporate the new featured images, copy, navigation and design into a visual representation.


End Result

The mockups were approved and our team got to work coding the new design within our private sandbox environment. After thorough testing and approval from POH, we launched the BigCommerce store. The end result is a stunning, BigCommerce store that showcases People On Horses® gorgeous, high-quality products within a custom and engaging solution. Have questions for our team or want to discuss your project? Contact us today to get your project started!

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