Case Study

Best Acupuncture

View The Finished Site

About Best Acupuncture

Best Acupuncture is an Acupuncture and Herb Clinic based in Cornelius, North Carolina. Their team is comprised of friendly, certified North Carolina Acupuncturists who work to get to the root of their patients illnesses. They came to us looking to rebrand their logo and website so it would be more modern, welcoming and memorable and would increase their leads per month.



Objectives
  • Update logo, design and user experience to make the site more engaging
  • Create a more user-friendly interface that showcases services
  • Reorganize and expand on resources for enhanced search and engagement
  • Dramatically improve SEO and reduce PPC ad spend
  • Grow social engagement and referral traffic
The Outcome

A new logo, website and marketing materials that supports Best Acupuncture as the premiere North Carolina clinic that caters to health conscious individuals in the Lake Norman Area who are looking to recharge and feel their best.


+20%
Revenue Increase

+1,530
Social Followers

+34.2%
Organic Traffic
Branding

Logo Design

We explored several options for Best Acupuncture's new logo and color scheme. It was the image of a crane that eventually inspired and led us to the logo you see today. We knew we didn't want to take the typical route of a lotus flower, cherry blossoms, or incorporating needles into the logo. So we instead pulled from Best Acupuncture's responses in the Creative Alignment activity, and their location, Lake Norman in North Carolina to help us establish a new brand direction.

Stylescape

Setting the Scene

Once we had established the color scheme and logo for the new site, we created a stylescape that incorporated updated messaging and supporting images. This helped us to determine how the new site's core elements would look and how we would carry the water and sun theme with a bird in flight throughout the design.

Wireframes

Determining the Structure

After the design elements had been established, we worked with Best Acupuncture to create wireframes of their key pages, and show how the content and information would be laid out. This helps us to ensure that we have included all of the necessary sections and call to actions throughout the site, as we move into creating mockups.

Visual Mockups

Bringing Design To Life

Upon approval of the wireframes, we began creating mockups of the homepage and internal pages. Orange was selected as the highlight color and was used for all of the new site's call to actions. We featured a section on the homepage that would make what Best Acupuncture treats clear, and added a schedule an appointment feature to the site so users can schedule an appointment.

Conclusion

End Result

Our team coded the approved design within our private sandbox environment, and after thorough testing, we launched the new site. The end result is a beautiful, WordPress site that showcases Best Acupuncture's services and information about the practice within a custom and engaging interface that allows users to schedule an appointment with the acupuncturist of their choosing with ease. Have questions for us or want to discuss your project? Contact us today to get your project started!

Free Guide to Help Transform Your E-Commerce Business

Access our free guide that covers the proven process we've been using for over a decade to help hundreds of e-commerce stores transform their business so they can improve performance, increase conversions, and grow revenue faster.