Case Study

Adept Payments

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About Adept Payments

Adept Payments is an industry leading provider of payment processing services. Their mission is to help businesses succeed by getting them approved and setup to process payments quickly. They came to us looking to reimagine their WordPress site with the goal of driving traffic and increasing leads on-site.



Objectives
  • Modernize design and improve user experience and to make the site more engaging
  • Create a more user-friendly and more visual interface with improved navigation
  • Reorganize and expand current resources for enhanced search and browse-ability of content
  • Update messaging to speak to better connect and speak to client pain points
  • Dramatically improve SEO performance
The Outcome

A new branded website and marketing materials that supported Adept Payments as the leading payment processing company with a lowest rate guarantee that caters to small businesses looking to process payments quickly.


+23%
Conversion Rate

+3000
Monthly Unique Visits

-15%
Bounce Rate Reduced
Stylescape

Setting the Scene

Our process began with our Creative Alignment Presentation where we worked with Adept Payments to establish the messaging and design direction for the new site. This presentation leads into our design team creating a stylescape, which lays out how the elements on the site will look and function. The stylescape helps ensure client's team and our developers have a cohesive guide to follow when implementing and creating resources for the new design.

Wireframes

Determining the Structure

Wireframes help to establish the overall layout and structure of the site to verify that we are including all of the important sections and call to actions for the new site. Our team likes to put pen to paper when creating wireframes to allow for quick updates and to keep the process moving as we enter the mockup process.

Visual Mockups

Bringing Design To Life

Once the wireframes have been approved, we work to tie everything together and bring the new design to life. Red was incorporated throughout the design as a highlight color, and our design team worked with Adept Payments to determine which sections should be heavily featured. The goal was to create a design that would encourage a user to learn more and would highlight important information.

Conclusion

End Result

After the mockups were approved, our team coded the new design within our private WordPress sandbox environment. After thorough testing and approval, we launched the WordPress site. The end result is a professional, responsive website that showcases Adept Payments' services and differentiators within an optimized user-experience. Have questions for us or want to discuss your project? Contact us today to get your project started!

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