Plan: Establish the purpose of the digital campaign and create a flowchart and set realistic short and long term goals for the success of your project.
Identify: Compare and contrast how your business stacks up against industry leaders and identify the strategies necessary to out-market them.
Target: Using analytical tools, create a target audience profile based off the demographic information of your average customers.
Create: Develop content that highlights your unique selling points and allows for customers to clearly understand the results associated with your products or services.
Track: Optimize your site to feature active engagement elements designed to squeeze information out of your customers in exchange for valuable information.
Categorize: Tag customers based off the type of content they are interested in and categorize them accordingly.
Drip: Upsell interested clients on your products or services by implementing automated email drip campaigns for each of your customer categories.