Ecommerce Store Optimization
When a customer lands on your site, they expect to be guided through their buying journey. It should be clear why they should buy from you instead of one of your competitors. Here are some of the strategies we develop and deploy to help you.
Research and Messaging
Know your enemies, know yourself. A competitor analysis helps to understand what your competitors are doing, and identify key opportunities for differentiating yourself, so you can build a stronger connection with your customers. If your content is only about how great your business is, your message is going to fall flat. Refining your messaging with your target customer in mind with specific solutions for how your company solves their pain points will have the most impact.
You can choose to start with a Competitor Analysis to begin the process, or get straight to our Project Blueprint, which includes a competitor analysis, a personalized plan for online growth and more!
Having a well thought out website design and cohesive brand is about more than having a pretty site with cool features. It's about building trust with your customers, and establishing your reputation both online and offline. The quality of your product or service should be reflected in how you present yourself online, and needs to be consistent to show the world that you are professional and care about your own brand.
Our design process involves an in-depth creative alignment process where we discuss your unique brand and how we can work together to best translate your company into a visual language for your customers.
UX, Features & Functionalities
Let's face it, people today have short attention spans. They also shouldn't have to work to find what they are looking for on your store. Any kind of extra work on the customer's end, or an unexpected roadblock on the site will result in a lost sale. The user experience with your company should be seamless and intuitive with features and functionalities that make the interaction quality with your online business satisfying. Developing custom solutions and responsive designs for mobile can turn a bounced user into a raving fan.
The interfaces, features, and functionality we design and build are always created with the end user in mind. This approach helps your online business provide a better and more memorable experience.
Ready to Stand out from the Competition?
Our team is ready to help you differentiate yourself from your competitors, so you can provide a better experience and connect with your customers. We look forward to learning more about you and your online goals. Contact us today to get started!Let's Talk About Your Goals
Free E-Commerce Self Audit Guide
Access our free guide that covers the proven process we've been using for over a decade to help hundreds of e-commerce stores transform their business so they can improve performance, increase conversions, and grow revenue faster.