At Border7, we love helping businesses refine their brand identity to better connect with their audience!
A project we recently enjoyed working on was for a dynamic cycle and strength studio in Redondo Beach. PIVOT wanted a fresh, striking look to reflect its energy and strength.
Logo Sketches & Brainstorming
Our designer played around with a few design directions for the logo, and was able to narrow down to a specific font and refined style.
The Challenge: Refining the Brand for Maximum Impact
This fitness studio had a strong community and a dedicated following, but its previous logo didn’t quite capture the bold, modern aesthetic they wanted to portray. They needed a logo refresh that was clean, concise, and powerful—something that would stand out across social media, their website, and all branded materials.
Our Approach: Clean, Concise & Striking
We started by refining their existing logo, keeping the essence of their brand while enhancing its clarity and impact. The goal was to create a design that felt modern, strong, and instantly recognizable.
Once the new logo was finalized, we created a full suite of social media and web assets to ensure a cohesive brand experience across all digital platforms. From profile images and cover photos to website graphics and marketing materials, every detail was crafted to reinforce their brand’s new look!
The Result: A Powerful Brand Presence
With their new logo and digital assets, PIVOT now has a bold, unified brand that reflects the energy of their workouts.
The updated visuals and branding make a lasting impression, helping them attract new members and strengthen their presence in the fitness industry.
Are you ready for a brand refresh? Contact Border7 today to elevate your business’s identity!
