At Border7, we’re passionate about helping businesses refine their online presence and marketing strategy to better connect with their target audience.
Our Fundamentals Program allows us to do just that by designing a Wix website that is both visually appealing and strategically optimized for conversions.
Client Showcase: Transforming Content Management Business with a New Wix Website
Our recent work with Complete Paperless Solutions exemplifies how a well-structured website and targeted marketing approach can elevate a business’s online presence and enable them to better connect with their target audience.
The Challenge: Presenting Complex Solutions Simply
Complete Paperless Solutions specializes in award-winning Laserfiche content management and business process automation.
Their services streamline operations and enhance efficiency, but their previous website struggled to clearly convey what they do, who they serve, and why businesses need their solutions.
Visitors found it difficult to navigate, and the site lacked clear calls to action that would encourage engagement.
Our Approach: Clarity, Structure & Optimization
We focused on restructuring the website to ensure that visitors could easily understand CPS’s offerings and take the next step.
Our primary goals were to:
Clearly define what CPS does, who it’s for, and why businesses need it.
Organize and simplify information from the previous website to guide visitors without overwhelming them.
Implement a strong call-to-action strategy that encourages visitors to learn more and convert.
Optimize the website for targeted keywords to improve search rankings and attract the right audience.
The Results: A Streamlined Website That Converts
The new Complete Paperless Solutions website now serves as a powerful tool that educates potential clients and encourages action.
By enhancing its structure and optimizing content for search engines, the site ranks higher in search results, helping CPS reach a broader audience.
With a clear message, intuitive navigation, and a strong marketing strategy, CPS now has a digital presence that works as hard as they do.
Ready to elevate your online presence? Schedule a free strategy session today and learn how our Fundamentals Program can help your business thrive!
