7 Tips To Help You Prepare for Your Wix Build
1. Identify your color scheme
If you're not sure what colors to use, think about your industry, target audience, and the overall feel you'd like to have for the website.
For those who need some help on figuring out what colors look good together, use Google!
Here are some popular color scheme phrases you can search:
vibrant color scheme
earthy color scheme
flower inspired color scheme
bright color scheme
tropical color scheme
neutral color scheme
high contrast color scheme
2. Pick a template or find an example site you like that can serve as inspiration
For those who are more visual and need a template or example site as inspiration, that's okay! Researching different website layouts and having a general idea of how you'd like to structure your website will help you get started.
Unless your industry is highly creative and you want to have a website with an unusual layout (even then we'd recommend making sure it's still easy to navigate), it's better to present visitors with a layout they're more familiar with.
No one wants to spend time searching for information or a button so they can take the next step. It can end up leading to a visitor feeling overwhelmed and deciding to leave.
3. Take quality photos or plan to use stock photos
Don't let yourself get too hung up on the photos!
This is a common pitfall we see business owners fall into. They realize the images are cropped or a lower resolution, so they look grainy when used at a larger size. They start to fixate on this and feel like they can't make progress until they do another photo shoot.
It's good to have quality, relevant photos, but if that's what is preventing you from launching your website, put some placeholders in there!
There's no rule on how often you can update your photos, so get your website online and play around with different images until you find the one.
4. Start writing your copy with your target audience in mind
Think about your target audience when you're writing your copy.
How do they talk? (Formal, informal, or certain slang)
What's their personality like?
What information is important to them?
When possible, keep it simple. The average reading level in the US is a 7th/8th grader (that's 12-14 years old), so try to keep your copy simple and straightforward.
Depending on the type of site, here's some copy you might need:
Services or Product Categories (Titles, descriptions, and next steps)
About your business
What inspired you to start it?
What's your mission and vision for the business?
Who do you serve?
Why choose you over your competitors?
Our Process (step-by-step walk through your sales and fulfilment process)
Gallery Blurb
Frequently Asked Questions
Testimonials
Blog Blurb & Articles (Try and have at least 3 blog posts written)
Contact information (hours of operation, how to reach you, location, etc.)
Privacy Policy (this tells visitors how you handle data
Accessibility Statement
5 Questions to answer on your homepage:
What you do?
Who it's for?
Why they need it?
Why trust you?
What should they do next?
5. Do a keyword report & keep target keywords in mind
Keywords are the words and phrases used to type into search engines to find relevant information. For example, if your toilet was clogged, you'd probably search "plumbers near me."
Knowing what search terms people are using to find similar websites in your industry will help guide you on what content you'll want to include on the website, and how your site should be optimized for search engines. You can use Google's Keyword Planner to make sure you choose the right keywords and start planning.
6. Create a content strategy and stick with it
Once you know what keywords to use and have an idea of who your target audience is, you can work on your content strategy.
The purpose of a content strategy is to create engaging, educational, and relevant content that will attract your target audience.
This is important because it will help you define your marketing goals and set your priorities for your efforts. Otherwise, it can get overwhelming and you'll end up putting it off entirely.
This should include:
Types of content you plan to create
Where you plan to post your content
How often you plan to post
Places you can share your content
Reminders you can set to make sure you're consistent
7. Get your site launched so you can start gathering data
It can be tempting to put off launching your website until everything is "perfect", but you will be missing out on all of the data (and potential sales) you could be getting the more you put it off.
Instead, get yourself online and refine, tweak and update as you go. The data you gather will help you make more data-driven decisions, and you can learn how visitors are finding you, what content they're most interested in, and what aspects could be improved.
