How to Rebrand Your Business

If you've been in business for a few years, chances are that it's been a while since you've considered if your brand is still aligned with your vision & values.

When you first started, it's possible that you didn't put as much thought into branding, so a rebrand gives you an opportunity to get more focused and express yourself.

As your brand evolves over time, it's important to check in every so often to see if it needs a small refresh, or a complete overhaul.

What is a Rebrand?

A rebrand involves establishing a new or updated brand identity that speaks to your target audience. It's more than just tweaking your logo, or updating your color scheme.

In a way, a rebrand is an emotional shift that reacts to the ever changing needs of your customers, and who you are as a business.

Why Consider Rebranding?

There are several reasons why you might want to consider a rebrand.

Over the years, the most common reason clients' come to us with is that they have outdated branding, but here are several other reasons:

• Shift in Your Target Audience

• New locations and Markets

• Branding is Outdated

• Evolved Mission & Values

Types of Rebrands:

• Refresh (great for brans with outdated branding)

• Overhaul (requires in-depth research & planning)

How to Rebrand

Rebranding your business might feel overwhelming, but it doesn't have to be!

Like anything in life, if you break it up into small, manageable steps, it's super doable.

Here are 5 tips to help you rebrand your business:

1. Define your reason for rebranding

2. Research your competitors and confirm your target audience

3. Assess and refine (try to keep things as simple as possible)

4. Promote with existing clients & target audience

5. Gather feedback & be true to who you are

Brand Assets to Assess:

• Logo & Tagline

  • Is it easy to tell what your company does?

  • Are the fonts easy to read?

• Color Scheme

  • To learn about the psychology of colors & call to actions, click here

• Fonts

• Website

  • Is it easy to navigate?

  • Can it be simplified for a better experience?

  • Does it answer the 5 most important questions?

    1. What You Do

    2. Who It's For

    3. Why The Need It

    4. Why Trust You

    5. What to Do Next

• Images & Video

• Business Cards

• Messaging & Tone

• Ads (Google, Social Media & Print)

• Newsletters & Email Signature

• Internal Resources (employee handbook, training materials & letterheads)

• Social Media Posts

When it Doubt, Follow the KISS Principle

This principle is to "keep it simple, stupid" and it states that designs and/or systems should be as simple as possible.

Simplicity guarantees the greatest level of user acceptance and engagement.

It's easy to get overwhelmed and overcomplicate a rebrand, but if you can remind yourself to keep it simple, you'll be able to make some great progress!

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