There are a lot of social media platforms out there: Facebook, Twitter, Pinterest, Instagram, Google +, YouTube, Vine, Flickr, and Tumblr – to name a few. It can be difficult to identify which social media platform is best for your business.
If you are a small business, and looking to gather a following on social media, trying to manage so many different accounts can be overwhelming. The best thing you can do is start with just a couple of accounts, and make sure you update them regularly.
Every business should have a Facebook page. With Facebook, you can help your customers get to know the hardworking people behind your company. Be social, and reach out to your customers, but always remember to keep it professional. There’s a big difference between your personal Facebook, and your business’ Facebook page.
Twitter is a lot like sending a text – keep messages short and sweet. Whether you have exciting news, a new blog post, or a question for your followers, Twitter is a great place to connect with your followers directly. It’s also a great tool to use to see what’s trending, and what other businesses are doing so you are always staying current.
Google +
Google+ is a great choice because Google will index it, and display the link and any reviews you may have higher up on the results page. It is also relatively easy to manage, and is a great way to verify your business.
Which One is Right For You?
FaceBook, Twitter, and Google+ are the best solutions to start with, and you can use a third party system like Hootsuite to manage multiple accounts.
There is a free version available, so you can try it oute. Don’t forget to link to any of the solutions you choose to use within the header of your website so your customers can follow you!
